### General Information

**Proposal Service (Required)**  
What would you like a proposal for?  
- Website Development  
- Digital Footprint Dashboard  
- SEO

**Name (Required)**  
First: _____  Last: _____

**Organisation (Required)**  
Website: _____  
(full address including https://)

**Phone (Required)**  
_____

**Email (Required)**  
_____

### Goals

**Website Goals (Required)**  
Are there specific goals you hope to achieve with your new website? (e.g., increasing inquiries, showcasing services, building trust with your audience.)

### Target Audience

**Who is your target audience? (Required)**  
Please describe their demographics, needs, or challenges.

**Are there particular groups or stakeholders (Required)**  
(e.g., families, community members, partners) you want to better engage through your website?

**What are the primary actions you want your website visitors to take? (Required)**  
(e.g., contact, buy, donate, sign up, download resources etc.)

### Content and Messaging

**Do you have existing content that will carry over to the new website? (Required)**

**Are there specific content areas or pages you'd like to expand, reorganise, or create from scratch? (Required)**

**Are there key messages or values you want your website to emphasise? (Required)**

**What are the most important features or functionality the website should include? (Required)**  
(e.g., shop, member or learning portal, calculators, forms, donation capability, news/blog, events calendar.)

### User Experience and Functionality

**Are there any specific challenges you’ve encountered with your current website that you’d like to address? (Required)**

**Is there a particular tone or style you’d like the new website to convey? (Required)**  
(e.g., professional, compassionate, dynamic.)

**Are there specific integrations you’d like the website to include? (Required)**  
(e.g., chat bot, Google Translate, payment gateways, MailChimp or similar, CRM systems etc.)

### Resources and Timelines

**Who will be involved in the decision-making and feedback process for this project? (Required)**

**Do you have any internal team members who will manage updates to the website once it’s complete? (Required)**

**What is your preferred launch timeline for the new website? (Required)**

### Budget and Additional Options

**Are there specific budget considerations we should be aware of? (Required)**

**Would you like to include optional services, such as Search Engine Optimisation, enhanced translation tools? (Required)**

### Final Details

**Are there any additional goals, challenges, or features you’d like to discuss that weren’t covered in the questions above? (Required)**

### Data Sources

**What do you hope to achieve by having this data? (Required)**

**Which data sources would you like included in your dashboard?**  
- Facebook Organic  
- Meta Ads  
- Instagram Organic  
- Google Analytics  
- Google Search Console  
- YouTube  
- Google Ads (Grants or Paid)  
- LinkedIn  
- LinkedIn Ads  
- Email Marketing Platform  
- TikTok Organic  
- TikTok Ads  
- Other

**Additional data sources (Required)**

**Would you like a data analyst to work with you on this project for the first year? (Required)**  
- Yes  
- No  
- Not sure yet

**Is there anything else we should know about your requirements?**

### Context

**What is the primary purpose of your website? (Required)**  
(e.g., informational, lead generation, e-commerce, fundraising)

**Are there specific metrics or KPIs (Key Performance Indicators) you currently track and want to improve? (Required)**  
(e.g., traffic, conversions, rankings)

**Have you worked on SEO for your website before?**  
If yes, what type of work was done, and what were the results?

### Audience

**Who is your target audience? (Required)**  
Please provide as much detail as possible (e.g., demographics, needs, search behaviors).

### Goals

**What are your top goals for improving your website’s performance through SEO? (Required)**  
(For example, increasing traffic to specific pages, improving search rankings, or better user engagement.)

**Are there specific searches or phrases you already know you want your website to appear for?**

**Are there any services, topics, or resources on your site that you’d like to highlight or prioritise in search results?**

**Do you have any examples of historic search terms that have brought traffic to your site in the past?**

### Insights

**What content or pages on your website do you believe perform well? (Required)**  
(high traffic, user engagement, etc.)

**Are there any pages or content areas on your site that you feel are underperforming or need attention? (Required)**

**Have you noticed any technical issues with your site?**  
(e.g., broken links, slow load times, indexing problems)

**Are there specific features on your site’s navigation that you think need improvement?**  
(menus, page layout, search tools, etc.)

### Content

**Do you have a content strategy in place? (Required)**  
If yes, what does it focus on (e.g., blogs, guides, news updates)?

**How do you currently create content, and do you have an internal team to assist with writing or updates?**

### Market

**List organisations or websites that do similar work to you? (Required)**

**Are there similar websites that you admire or view as benchmarks for your SEO goals?**

### Technical

**Have you conducted a technical SEO audit in the past?**

**Do you make use of any analytics or tracking tools?**  
(e.g., Google Analytics, Google Search Console, Google Tag Manager)

**Do you have access to your website’s backend for making updates and technical fixes?**

### Profile

**Do you currently monitor or focus on building backlinks to your website? (Required)**  
If yes, what methods have you used?

**Are there organisations, partners, or existing relationships that could provide opportunities for backlinks?**

### Expectations

**How much flexibility do you have to adjust the scope or focus of the project once the SEO audit is complete?**

**What is the timeline in which you’d like to see improvements in your website’s SEO performance?**

**Are there specific constraints (budget, time, resources) we should be aware of?**

### Contacts

**Who is the main point of contact for this project? (Required)**

**Is there anything else you’d like us to know about your website, goals, or challenges before we begin?**

### Image References

**Bel Temby - Digital Services Lab**

# Let's Talk Websites

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