Category: Search Engine Optimisation

Generative Engine Optimisation – GEO: The Future of Digital Visibility
The digital landscape has transformed dramatically over the past year. While brands are still perfecting their traditional SEO strategies, new technologies are emerging that could change everything. By 2024, it was reported that over 100 million people were using ChatGPT monthly, and similar AI-powered tools are beginning to reshape how we discover and consume information

Is AI Killing SEO?
Have you noticed something different about your SEO metrics lately? A drop in traffic, fewer clicks, and, honestly, a bit of confusion? You’re not alone.

Understanding Search Engine Data for Not-For-Profits
Search Engine Data can be a game changer for not-for-profit organisations. By better understanding how people discover your website, you can optimise your digital presence to reach more supporters, donors, and stakeholders. Today, we’re digging into three core metrics in search engine reporting, as well as tools that can make managing and presenting this data

13 Website Copywriting Tips & Hacks for Non-Profits: A Beginner’s Guide
Have you been dreading sitting down to write your website’s copywriting because you don’t know what to say? What does copywriting even mean? Where to start? Isn’t writing just…writing? Yes, and no! Bear with me. In today’s blog, you’ll gain handy tips and insights to make the writing on your website’s main content effective and

Building Links: How to Get (Free) Backlinks for Your Website
Building backlinks for your business or non-profit’s website is one of the best ways to improve your reach and expand your online presence. If you happen to be the ‘accidental marketing person’ working your way around content, SEO, and strategy -and trying not to burnout through the process- then this article is for you. I’ll clarify

What is SEO and why is it important for non-profits?
SEO has been the hottest topic in the online world for years now. Everyone seems to be talking about it, but not many people fully grasp its importance, or, those who do, have no clue where to start. And I don’t blame them! SEO seems to be, at times, an elusive and temperamental boss changing